Pareto’s 80/20 rule says that 20% of a population holds 80% of its wealth. In the last article I touched on how it was a natural rule of human nature. I spend 80% of my shoe-buying fund on ridiculously cute shoes that I will never wear. I wear battered old trainers most of the time, instead.
The 80/20 rule is also known on the internet as the 80/19/1 law. For example, on a bulletin board, 80% don’t use it, 19% read it, and 1% dominate the posts on it.
On a smaller server, with lower competition, it’s easier to be the top cat, which was my situation on my RP server before I started concentrating on the larger PVE server. With a larger population, you need to fight. If you want to capture your market, you are going to need add-ons that you can use to develop just in time methods and minimise your overheads and expenses.
Some Long Tail items to research:
- prairie dog
- wool cloth
- purple lotus
- mithril ore
This is a follow up to Levering the World of Warcraft Long Tail Economy with Addons.
Next in this series: Finding these resourses
TL;DR You can’t be top dog, I’m already top dog. You’re going to have to be clever and diversify instead.
The Gold Queen is written by Alyzande. With many level 100s, 9 years expertise in making gold, 10 garrisons, 16k achievements, 1505 days played, and over 18m gold earned. The Gold Queen blog teaches you how to make gold playing World of Warcraft using ethical trading, auction house flipping, crafting, reselling snatch lists, and farming gold making.