“I’m the Queen of making World of Warcrft gold! Steal my cheatfree razorsharp strategies for your first million.”
I’m not 100% happy with my Elevator Pitch. Let me tell you about the process of writing it:
I started listing all the descriptions of the blog that I could think of.
strategy, how to, simple, easy, cheat-free, queen, gold, warcraft, polite, hard, business, advice, royal…
Checking the Thesaurus for ‘majestic’ I found “an English Lady”, Ladylike, elegant, glorious, luxuries, plush, stately, opulent, civil, dignified, courteous.
Ladylike was far too dainty. I needed to add a word that had the idea of courtly or considerate manners without being dainty. I wanted to capture the essence of riches and opulence, together with a female “King” or millionaire leader, but ‘Queen’ was the only word that really described it, so I went back to plan A. Queen it is.
I’m also not entirely happy with ‘razorsharp’. It sounds hyped up, when the word I really want to use is “correct”. Which wouldn’t be right at all (geddit? right? .. uh nevermind then). The strategies work, they’re real, and I can’t bear cheats.
“Your first million” is a new addition to the quote. I wanted to give the idea that you can get a million gold, and that I could help you on the way to your first, and after that you would know what to do all by yourself.
I have a feeling that any elevator pitch that I came up with wouldn’t be adequate for my perfectionism. Here are some trial and error out-takes along the way that didn’t make the grade:
The queen of all World of Warcraft gold blogs (too arrogant)
Should a World of Warcraft Millionaire be allowed to share all her strategies? (too hyped)
Ladylike, legal, cheat-free World of Warcraft riches (load of crap)
Its like a World of Warcraft gold guide, except free. (not specific enough)
Talking points: Am I missing any descriptions of my blog that make it different from the others? Could I change the hype factor without changing the energy level of the statement?
About the Author
The Gold Queen is written by Alyzande. With many level 100s, 9 years expertise in making gold, 10 garrisons, 16k achievements, 1505 days played, and over 18m gold earned. The Gold Queen blog teaches you how to make gold playing World of Warcraft using ethical trading, auction house flipping, crafting, reselling snatch lists, and farming gold making.
The only basic thing that I’m not thrilled about in your pitch is the word ‘steal’… you said yourself that you REALLY don’t like cheating but in your pitch you’re telling the user to ‘steal’ your techniques. I would use the word ‘Use’ or find a way to make ‘Learn’ more exciting. I know you are looking for eye catching and action… but to me, it’s just the wrong action for a ‘Queen’ that doesn’t like cheating.
BTW – How is this? Feel free to use or laugh at it… 😉 “I’m the Queen of making World of Warcrft gold! Use my cheat-free state-of-the-art strategies to make YOUR first million gold.â€
or
“Where the Queen of making World of Warcrft gold shows you cheat-free state-of-the-art strategies to make YOUR first million gold.â€
Have a great day!
Matt
Thank you Matt! Definitely will be turning those two over in my mind.
Love your pitch! My sons are obsessed with WoW. One of them just came running out when I mentioned your pitch. He likes your site. I really like the question pitch, also.
Thrilled to meet you! Hello! And hello to your sons