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World of Warcraft gold and Auction House blog

Why Buy Low Sell High Doesn’t Work

1. You went crazy and over-bought, and can never get rid of all your stock.

2. You didn’t watch the item price over time before buying. So you bought high by accident.

3. The price is low because noone wants it, it can’t even be made into anything useful.

4. You bought a good bargain, and charged a high price, but before it could sell it was superseded by something better and you had to sell at a loss.

5. You bought low but didn’t have the patience to wait for prices to rise, so you sold low instead.

6. You bought high after reading a “tip” online that everyone else read, and after all the cheap ones were gone.

7. You didn’t repackage your item properly in the right stack sizes. Noone wants to click 200 times for one stack of 200 volatiles.

8. You bought low, then the market was flooded by farmers or bots and you panicked and sold, instead of trying to sell it in a different way eg to different buyer type or crafted into a new item.

9. You’re just a moron.

Posted by
The Gold Queen


  1. This strategy can go wrong for all the reasons give above but is still a valid strategy. The main issue, like most things in life, is the timing of the resale and Auctioneer being poisoned by over-inflated listing.

  2. Buying low and selling high is also a valid strategy for stocking up for an upcoming patch. Volatiles, embersilk, savage leather, elementium ore will likely be used in all of the new recipes, so there will be increased demand, and you can get a higher price.

  3. I buy low and sell high all the time. I even buy normal and sell for highway robbery in some markets that have limited supply and high demand. Hell, just this week I bought out all the 300g (market value) Nightmare’s Tears and sold them all for 550 gold each.

    So buying low, selling high is very valid strategy, if you know what you are doing.

    • This method has worked for me because:
      1. I am patient
      2. I am disciplined in my research
      3. I have huge needs to fulfill my guildies passions
      4. I love the long term gamble
      5. I enjoy eeking out small amounts of gold over time
      6. I desire to be knowledgable about as many items as my weeee little brain can remember

      If you ask what the name of a certain debuff or power a boss uses in a Raid ” I can’t tell you” – but ask me the best price to buy something in the AH and I will bet my million plus gold I am deadon.



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