Are You Harrods or Walmart?
Big Ticket, or Long Tail
Spectral Tiger, Darkmoon Faire Decks, Trading Card Game Mounts.
Wildvine, Cured Rugged Hide, Raw Rockscale Cod, Scarlet Belt.
A selection of examples of two very different types of items to sell on the AH.
Big Ticket Items for AH
Big Ticket items cost a fortune to buy, or you need a lot of luck.
The harder I work, the luckier I get.
If gold were no object, then everyone would want the best, most expensive gear upgrades and vanity mounts and battle pets.
- Reins of the Swift Spectral Tiger
- Pattern: Rich Purple Silk Shirt
- Lvl 25 Rare Battle Pets
- Blazing Hippogryph
- Savage Raptor
- Wooly White Rhino
- Amani Dragonhawk
- Jeweled Onyx Panther
- Tabard of the Lightbringer
- Darkmoon Rabbit
- Relic of Yu’lon
- High Society Top Hat
- Royal Satchel
Harrods. Image from The Telegraph
Long Tail Items for AH
Long Tail items are plentiful. Their value is not immediately apparent. They are not universally sought after. You may have to post them several times in order to find the right buyer. Or you may have to post them at a low price.
Where the long tail works extremely well is in the Mogging Market. To be as brief and succinct as possible, you buy green items cheap, and resell them at a bigger price because their true value is greater than their generally perceived value, due to their visuals.
I wrote about Long Tail in 2011.
“What’s really amazing about the Long Tail is the sheer size of it. Combine enough [rarer items] on the Long Tail and you’ve got a market bigger than the hits. ” Chris Anderson
- Essence of Undeath
- Journeyman’s Robe
- Hibernal Pants
- Highland Spirits
- Purple Lotus
- Cured Thick Hide
- Dark Silk Shirt
- Potion of Illusion
Walmart. Image from Business Insider.com
Expensive or Cheap?
It’s not as simple as Expensive or Cheap.
Some cheap items are cheap because the seller does not realise their true value.
Some expensive items will be superceded by new expensive items in the next patch and become comparatively worthless.
Many times, when you are selling an expensive item, you are really only selling Boasting Privs, or More DPS, or I got it First. When you are selling Long Tail items, you are selling Rental of Your Storage Space, Understanding How Important This Item Is, and If I Keep Re-Posting This I Will Go Insane
What if if it doesn’t sell?
- You have to post it again.
- More of your gold is tied up in stock.
- Chances are, some will sell.
- With experience, you can roughly estimate what percentage will sell, even though you don’t know which exact items will sell.
- You can reinvest this gold.
The Big Ticket Seller thinks “what can I get cheaply, sell fast, and make a huge profit?”
The Long Tail Seller thinks “what can I get really cheap, that people will need, and no one else will be selling?”
Should you be a Big Ticket Seller? Or a Long Tail Seller?
I believe you should cover Harrods market, and put as much time into the Walmart market as you can spare.
Automate your Long Tail, and give personal attention to your Big Tickets.
Business Supply Chain. Image WTG News
Should you sell off your cheap stock?
- you don’t have time to do them all
- they’re starting to annoy you
- you’re experiencing Burn Out
- you dont want to lose any gold
- you can’t bear to see your competitor buying it, then reselling for a profit